Partnership: Cornell Tech
SpotioBooks is tailored to provide a framework for Spotify’s Audiobook space. Currently the production of audiobooks is costly and monopolized by large publishing companies. This product aims to reduce the barrier of entry in the audiobook industry by creating a space where anyone can record a published book that has not yet been released in audio format. This will give users several narrators to choose from by having access to a preview before purchase.
Jan – May 2022
Min Heong Hong (Designer)
Qualitative research—User Interview
· Interview goal: how do people perceive audiobooks
Audiobook platforms adopt subscription-based business models
Subscription-based business models increase revenue for audiobook platforms. Spotify also uses a freemium business model, which offers both free and paid subscriptions, so users can choose either plan based on what they prioritize.
Listeners prefer short-form content,
Creators focus on sound quality
Episodic content is favored over full content, as revealed by interviews listeners. People prefer shorter audiobooks for multitasking, with 30-minute limits, and emphasize sound quality for better comprehension. Content creators, on the other hand, emphasize the importance of sound quality as it directly impacts comprehension levels.
“It’s too boring to listen to the longer length of an audiobook”
- Audiobook Listener
“Not many tools are available for audio-based content creators”
- Content Creator