IN2 Church

Product Designer / Nov 2023 – Feb 2024 / UX Design, Visual Direction

IN2 Church

Product Designer
Nov 2023 – Feb 2024
UX Design, Visual Direction

Project Overview

This project aims to relaunch the church app for IN2 Church in New York, enhancing usability and visuals to provide a richer religious experience for over 1,000 members. Collaborating with a project manager, art director, project director, and UX designer, I led the design team, making crucial design decisions for the app. IN2 Church, known for its diversity, guided my focus towards creating the most intuitive and inclusive user experience for all communities to utilize our app. While working with the code-free church app development platform, Pushpay, which comes with numerous technical constraints, I seized the opportunity to depart from traditional design thinking processes. This allowed me to find a balance between technical constraints, user needs, and the specific requirements of the church.

Relaunch Date

Feb 4, 2024

User Increase (as of May 17)

+1,036 users

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Problem Statement

How might we help the local church centralize information from its current decentralized sources to simplify the workflow and effectively communicate with its members?

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Solutions

An all-in-one app that collects information that church members found hard to find into one place.

1. Centralizing all worship resources

We provide the Bible, personal sermon notes, and YouTube live streaming video all within our app, eliminating the need to switch between multiple applications. User can also easily share their notes with others using the app.

2. Consolidating all registration links

At IN2 church, we promote events using presentation slides, requiring church members to scan multiple QR codes for registration. To streamline this process, we've centralized all registration links within the app.


Original App Analysis

IN2 Church is the largest Korean American church in NYC, and it boasts over 1,000 church members. Despite this, only 2% (about 20 people) of the members have used the church app.

Due to a lack of content, there was no motivation to download the app. People don't typically use another app solely to find YouTube videos, ads, and information about the church, especially when these are already accessible on the website.


Technical Problem

Limited design and functions available on the platform, Pushpay

To streamline the offering process and tracking for the church and its members, our team had to utilize Pushpay, a specialized platform for developing church apps. Unlike the usual development approach that allows more design freedom, I had to assess the available features of the platform before brainstorming ideas.

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User Needs

To centralize information, the first step is to attract church members to download an app. I conducted user research with church members to understand their daily religious activities and identify their needs. We then sorted out these needs based on feasibility.

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Information Architect (IA)

I noticed that all the user needs are categorized into five specific themes. Based on this, I regrouped the content that aligns more closely and added additional relevant content.

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Iteration

Throughout the testing phase, we created various layouts to determine the most intuitive and consistent design. The platform only supports two types of image boxes: square and rectangular. To facilitate event registration within the app, we opted for the rectangular option, which can link to another website.

Furthermore, for overall app uniformity, our art director customized all banners exclusively for the app. She has been designing new banners continuously up to the present moment.

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Final Product

Stay Updated and Explore

IN2 Church occasionally changes its worship location, and our app promptly notifies users of these changes. Additionally, users can explore all the details about the church, community, and worship, while enjoying free access to reading the Bible and other resources.

Simplified Event Registration

Users can effortlessly review the details of each event (ad) and register for it with a simple click, eliminating the need to search for presentation slides or scan a QR code.

Note-taking during worship or videos

While participating in Sunday worship or watching a YouTube video, users can take down personal notes using the app.

Export and share your notes

Users can export notes to personal apps on their phones or share them with friends.

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Takeaway

The approach to each project should be different

At the outset, our design team brainstormed ideas and crafted wireframes on Figma. However, we soon realized that none were feasible due to the limitations of a code-free app development platform. This is an uncommon challenge for designers, so a thorough analysis of the platform was necessary to identify feasible features for design and development. Based on these findings, we successfully mapped out and built the platform, ensuring it aligned with user needs and business objectives.

If we had continued designing without recognizing these technical constraints, we would have had to extend the timeline and risk missing deadlines. Every project presents unique challenges, and what I learned is the importance of analyzing the factors that can halt progress in a project.